I need your help! Students and teachers in our school use the Media Center to locate and collect information about many different topics.
A brochure or pamphlet is an excellent way of communicating information to a selected audience.
Brochures present information on specific topics, products or services in a clear, organised way. It should give the reader enough information to support the purpose of the brochure but not so much that the reader can not find the information he or she needs. A brochure gives the most important parts of the information and is attractive and appealing so that the reader is motivated to find out more.
The difference between a pamphlet and a brochure is that pamphlets are usually non-commercial, and present an argument to persuade the reader to one point of view instead of another, (for example recycling). Brochures present a product or service. Purpose A brochure/pamphlet’s purpose may be: · Informative (eg health department pamphlet on measles) · Educational (eg advertising the services or facilities offered by a museum or library) · Persuasive (usually with a commercial or advertising intent). Persuasive brochures are meant to encourage potential clients to contact the company or organization for more information
Audience The brochure’s audience needs to be clearly identified and targeted so the information in the brochure supports the purpose. If the brochure is created to inform parents about a school club, it must contain the information the parents need to know about the club (activities, meeting days and times, sponsor).
Textual Features Content Content needs to be correct, well-organised and up-to-date, but don’t overwhelm with too much.
Style A catchy heading or title is required in order to attract the reader’s attention. You might like to make up a motto or caption eg “Simply the best’; ‘Don’t Let Recycling Go to Waste; ‘Experience Exceptional Egypt!’ etc.
Dot points are often interspersed amongst short traditional paragraphs. This will communicate the maximum amount of information in minimal space, and make your key messages quicker and easier to read.
Use headings and sub-headings to highlight particular aspects of your message/theme.
Language Language should be “tuxedo”. The tone should be intelligent, competent, friendly and inviting.
If your brochure aims to persuade people towards a certain action, you need to use persuasive language. This would include action verbs which motivate your reader to do something,; ‘try us’, contact us’, ‘take action now!’, or ‘don’t miss out!’. It would also include favourable adjectives to describe the idea, product or service.; ‘the best’, ‘outstanding’, ‘modern’, ‘accountable’, ‘professional’, ‘dynamic’, ‘flexible’, ‘tailor-made’, ‘progressive’, ’efficient’, etc.
Contact Information All relevant contact information must be supplied (usually on the front and/or back pages).
As a minimum, this should be a phone number and street address. Fax numbers, email addresses and a web address (if one is available) are also useful). Contextual Features Style and Layout Brochures need to contain as much information as possible, while attractive to keep the attention of the reader. The information must be organized into groups or categories which will make the most sense to your audience.
Use fonts or handwriting which are easy to read, and vary them by using bold and italics to capture attention and highlight similar items.
Colors should be co-ordinated with text and graphics to make a visually pleasing whole.
Graphics These should enhance the text ie. be relevant to the subject, not just pretty pictures you found somewhere.
They can be drawings, photographs, pictures, clip art, or a personally-designed logo.
They should not dominate, as text is the most important. A rough guide: 1/3 of the whole?? (Check with your teacher). And make sure the size of a graphic is not overly large compared to the rest of the brochure. (http://www.brigidine.qld.edu.au/Library/Brochure.htm) Essential Question: How can I locate the information I need in the Media Center? Enduring Understanding: As a citizen of the 21st century I must be able to locate, collect, manage, collaborate, communicate, solve problems and create information ethically and responsibly.
STEP ONE – Your Task (What needs to be done?) Each resources found in the media center has a purpose and is used in different ways. Each resource is located in different areas. Create a brochure that identifies: · the resources found in the Media Center · tells the purpose of each resource · tells how to use each resource · where each resource can be found.
STEP TWO – Information Seeking Strategies (What will I use to locate the information I need?) Brainstorm some sources of information found in the Media Center.
STEP THREE – Location & Access of Information (Where can I find the information I need?) Think about how you will use the sources of information. Will you search using keywords? Will you use the Index or Table of Contents?
STEP FOUR – Collection of Information (Read, Listen, View!) Engage the resource: · Read the information in the resource. · Listen to others in your group. · Look at or view the resource. Collect the Information: Once you have found information about your topic you need to collect the information. This means note taking – recording the words and phrases, in your own words, which answer your questions. COPYING is NOT taking relevant information from a source.
STEP FIVE – Synthesis / “Think About” (What can I create to show my knowledge to others?) Present the information For this project you will create a Brochure to communicate your message. Your message answers the essential question.
STEP SIX – Evaluation – (How well did I do the job?) Compare the brochure and the rubric. Complete Step Six.
Media Center Brochure
Welcome to the Media Center!
I need your help! Students and teachers in our school use the Media Center to locate and collect information about many different topics.
A brochure or pamphlet is an excellent way of communicating information to a selected audience.
Brochures present information on specific topics, products or services in a clear, organised way. It should give the reader enough information to support the purpose of the brochure but not so much that the reader can not find the information he or she needs. A brochure gives the most important parts of the information and is attractive and appealing so that the reader is motivated to find out more.
The difference between a pamphlet and a brochure is that pamphlets are usually non-commercial, and present an argument to persuade the reader to one point of view instead of another, (for example recycling). Brochures present a product or service.
Purpose
A brochure/pamphlet’s purpose may be:
· Informative (eg health department pamphlet on measles)
· Educational (eg advertising the services or facilities offered by a museum or library)
· Persuasive (usually with a commercial or advertising intent). Persuasive brochures are meant to encourage potential clients to contact the company or organization for more information
Audience
The brochure’s audience needs to be clearly identified and targeted so the information in the brochure supports the purpose. If the brochure is created to inform parents about a school club, it must contain the information the parents need to know about the club (activities, meeting days and times, sponsor).
Textual Features
Content
Content needs to be correct, well-organised and up-to-date, but don’t overwhelm with too much.
Style
A catchy heading or title is required in order to attract the reader’s attention. You might like to make up a motto or caption eg “Simply the best’; ‘Don’t Let Recycling Go to Waste; ‘Experience Exceptional Egypt!’ etc.
Dot points are often interspersed amongst short traditional paragraphs. This will communicate the maximum amount of information in minimal space, and make your key messages quicker and easier to read.
Use headings and sub-headings to highlight particular aspects of your message/theme.
Language
Language should be “tuxedo”. The tone should be intelligent, competent, friendly and inviting.
If your brochure aims to persuade people towards a certain action, you need to use persuasive language. This would include action verbs which motivate your reader to do something,; ‘try us’, contact us’, ‘take action now!’, or ‘don’t miss out!’. It would also include favourable adjectives to describe the idea, product or service.; ‘the best’, ‘outstanding’, ‘modern’, ‘accountable’, ‘professional’, ‘dynamic’, ‘flexible’, ‘tailor-made’, ‘progressive’, ’efficient’, etc.
Contact Information
All relevant contact information must be supplied (usually on the front and/or back pages).
As a minimum, this should be a phone number and street address. Fax numbers, email addresses and a web address (if one is available) are also useful).
Contextual Features
Style and Layout
Brochures need to contain as much information as possible, while attractive to keep the attention of the reader. The information must be organized into groups or categories which will make the most sense to your audience.
Use fonts or handwriting which are easy to read, and vary them by using bold and italics to capture attention and highlight similar items.
Colors should be co-ordinated with text and graphics to make a visually pleasing whole.
Graphics
These should enhance the text ie. be relevant to the subject, not just pretty pictures you found somewhere.
They can be drawings, photographs, pictures, clip art, or a personally-designed logo.
They should not dominate, as text is the most important. A rough guide: 1/3 of the whole?? (Check with your teacher). And make sure the size of a graphic is not overly large compared to the rest of the brochure. (http://www.brigidine.qld.edu.au/Library/Brochure.htm)
Essential Question:
How can I locate the information I need in the Media Center?
Enduring Understanding:
As a citizen of the 21st century I must be able to locate, collect, manage,
collaborate, communicate, solve problems and create information
ethically and responsibly.
STEP ONE – Your Task (What needs to be done?)
Each resources found in the media center has a purpose and is used in different ways. Each resource is located in different areas. Create a brochure that identifies:
· the resources found in the Media Center
· tells the purpose of each resource
· tells how to use each resource
· where each resource can be found.
STEP TWO – Information Seeking Strategies (What will I use to locate the information I need?)
Brainstorm some sources of information found in the Media Center.
STEP THREE – Location & Access of Information (Where can I find the information I need?)
Think about how you will use the sources of information. Will you search using keywords? Will you use the Index or Table of Contents?
STEP FOUR – Collection of Information (Read, Listen, View!)
Engage the resource:
· Read the information in the resource.
· Listen to others in your group.
· Look at or view the resource.
Collect the Information:
Once you have found information about your topic you need to collect the information. This means note taking – recording the words and phrases, in your own words, which answer your questions. COPYING is NOT taking relevant information from a source.
STEP FIVE – Synthesis / “Think About” (What can I create to show my knowledge to others?)
Present the information
For this project you will create a Brochure to communicate your message. Your message answers the essential question.
STEP SIX – Evaluation – (How well did I do the job?)
Compare the brochure and the rubric. Complete Step Six.